“The wide range of products available through ThingPark Market and the rapidly growing number of buyers using the platform to source elements of their IoT solutions demonstrates a clear demand for a trusted hub making connections between IoT solutions sellers and buyers,“ says Actility Senior Vice President for Marketing & Digital, Christophe Francois. “Of course, there’s more to it than a simple shopping cart. Through ThingPark Market, buyers can explore product data sheets, discover how to deploy the sensors and devices, connect with product support and be inspired by examples of existing customer solutions.”
ThingPark Market meets a clear business need in the IoT ecosystem. Sellers of devices and applications will be able to extend their market reach, shorten their sales cycle, promote their products and services, and have easy access to new sales channels. For IoT solution buyers, the advantages include simplifying their procurement process through the e-commerce engine, and easy discovery of trusted products and applications tested with the ThingPark platfor
With business cases for IoT applications powerfully impacted by total cost of ownership, lowering solution TCO is a key driver for IoT deployments at scale. ThingPark Market allows IoT products and solution sellers to accelerate economies of scale by addressing a global audience and reducing their marketing and distribution costs through a digital sales channel tailored to their specific needs.
“If the IoT is to become the global game-changer we all expect it to be, then we have to make the deployment of IoT solutions a true digital business. It may take a few years, but our goal is to enable IoT services rollout and fulfilment at scale through end-to-end digital solutions” concludes Actility CEO Mike Mulica.